My name is Ajla (pronounced I-la) Sundstrom, and I am the new brand and content manager for Chelsea's.
What does my position entail?
I will be creating all of the creative content including the photos, videos, social media posts, newsletters, and more. Additionally, I will be working creatively to develop a vision for Chelsea's that fits our brand. Have you ever heard the quote, "don't judge a book by its cover?" Well, I'm working to make sure that the "cover" of Chelsea's matches what the brand is all about: positivity, empowering women, and being your own beautiful.
What excites me most about working for Chelsea's?
I am super excited to be doing what I love (taking photos, creative problem solving, etc.) while also working towards the goal of making a positive impact on our community.
What did I do before coming to Chelsea's?
Before coming to Chelsea's, I mainly did freelance work for individuals as well as local and national businesses. I loved being able to have so much creative freedom, but I was looking for a way to make a lasting impact. The idea that I could make a long-lasting impact was what initially drew me to the idea of working at Chelsea's.
What do I enjoy doing in my free time?
I absolutely love to travel (even if it's just to a nearby city or state). I enjoy getting to explore new places, learn about the culture, take tons of photos, and of course eat the food! One of my goals in life is to visit as many countries as I possibly can. So far, my favorite country that I've visited has been Iceland. Iceland's food was not awesome, but the landscape was absolutely stunning. Doesn't it look otherworldly?
I pretty much always travel with my best friend: my husband. We're both always looking forward to our next adventure. Up next? Paris, London, and the coast of France in September. If you want to see more pictures or read about any of our adventures, you can check out my travel guides here: www.ajlamoonlight.com
When I'm not traveling, I'm usually spending time with family and friends, creating art, watching a good movie, or eating.
Fun fact time!
Hometown: I was born in Bosnia, but I've lived in Sioux Falls for a majority of my life.
First car: my first car was a red Hyundai Tiburon with a carbon fiber hood. It was old, rusty, and probably couldn't make it past 75mph, but that thing never once failed me.
Hobbies: hiking, ceramics, drawing, printmaking, Netflix.
Favorite animal: whales! I love whales. One time I went whale watching out of Monterey Bay in California, and I saw a pod of blue whales. It was amazing.
Guilty pleasure: listening to bad rap.
Bucket list: my bucket list is huge, but a few things on it are going on a hot air balloon ride, swimming with wild whales, and visiting New Zealand.
My style: I'm somewhere in between effortlessly edgy and trendy chic. I like my solid, neutral colors, but I love to occasionally make my outfits more unique by adding an edgy, interesting piece.
check out this video to learn more!
Stop by the store sometime and say hi to me in person! I enjoy meeting new people, and sometimes I can be helpful (;